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Keyword research isn't just about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a wholeKeyword research is one of the first and most crucial steps in any search marketing campaign, organic or paid But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC Keyword research is the process of uncovering the priority terms, phrases, and questions to optimize your content around These terms are the foundations for optimizing your metadata, onpage copy, and even internal links Keyword research is one of the building blocks of SEO And, really, any successful digital marketing 5 Questions Everyone Should Ask During Keyword Research Pilot Digital Keyword re